Shade Sense Studio is a small business based in Colorado, founded by two best friends who turned a happy accident into a mission-driven skincare brand. Since 2022, they’ve created affordable, fun, and functional products while championing inclusivity in beauty. Beyond cosmetics, Shade Sense Studio is rooted in social impact, donating a portion of sales to U.S. poverty relief efforts and providing self-care products to shelters. With a passion for creativity, community, and inclusivity, Shade Sense is here to make beauty boundless.
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What does Shade Sense Studio mean?
Is it a hint to color theory, a nod towards our colorful products, or maybe it has something to do with diversity...
Truth be told, even we didn’t know at first. For a long time, Shade Sense Studio was simply a name we loved. From the beginning, we had built charity into our brand; donating to war relief efforts, supporting climate action, and more. These causes were deeply meaningful to us, but we struggled to tie them back to our message. What did Shade Sense really stand for?
It took us two years to find the answer.
Shade Sense Studio believes skincare has no gender, no age, no barrier to entry. It’s never too early—or too late—to care for yourself. We believe in beauty without boundaries, and in products that spark joy while serving a greater purpose..
In 2022, the year we launched, the U.S. poverty rate stood at 11.5%, impacting 37.9 million people (U.S. Census). Today, millions of Americans work grueling hours, budget carefully, and still struggle to stay afloat. People living with disabilities or chronic illnesses are often unemployed, or paid far less than others doing the same work (Feeding America).
This affects everyone. High poverty rates weaken economic growth and elasticity, can be associated with an increase in crime rates, and affect public education and the healthcare system. Being homeless in 2025 has the highest mortality rate the world has ever seen, and it causes hundreds of thousands of deaths in America every year.
Having "shade sense" is fostering people to explore and experience the colors of the world.
Shade Sense Studio believes that skincare is boundless. Each year, we donate a percentage of our sales to American foundations rooted in the belief that it is our duty to help others. We also send our cloud soaps and body scrubs to local shelters to maximize the accessibility of our products. Below, you can see our charitable breakdown and find more important information on poverty in the United States.
A percentage of our profits are distributed annually between the following organizations:
Feeding America
World Vision
UNICEF
More Information
Poverty in America: Why Can’t We End It?
Google Sites
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