There are theories on the meaning of our name. What is Shade Sense Studio?
Is it a hint to color theory, a nod towards our colorful products, or maybe it has something to do with diversity...
Truth be told, even we didn't know what it represented until our two-year anniversary. We had always incorporated charity into our brand, through donations to war efforts and climate conservation movements. While they were positive and rewarding experiences, we couldn't find a way to tie them to our message. Shade Sense Studio believes that skincare has neither a gender nor an age. It is never too early, or too late, to start.
The year our brand took shape, 2022, the official poverty rate was 11.5%, affecting 37.9 million people (United States Census). Millions of people in America are working laborious jobs, constantly saving money, and cannot make ends meet. People with disabilities or chronic conditions still find themselves out of work or are paid significantly less than those doing the same tasks (Feeding America).
This affects everyone. High poverty rates weaken economic growth and elasticity, can be associated with an increase in crime rates, and affect public education and the healthcare system. Being homeless in 2024 has the highest mortality rate the world has ever seen, and it causes hundreds of thousands of deaths in America every year.
Having "shade sense" is fostering people to explore and experience the colors of the world.
Shade Sense Studio believes that skincare is boundless. Each year, we donate a percentage of our sales to American foundations rooted in the belief that it is our duty to help others. We also send our cloud soaps and body scrubs to local shelters to maximize the accessibility of our products. Below, you can see our charitable breakdown and find more important information on poverty in the United States.
A percentage of our profits are distributed annually between the following organizations:
Feeding America
World Vision
UNICEF
More Information
Poverty in America: Why Can’t We End It?